Resume

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Work experience

Roger That Agency: brand and marketing agency, Portland, Ore.
Brand Copywriter and Content Strategist; October 2020 – present

Roger That is a brand and digital marketing agency. I work with clients on brand strategy, website copywriting, digital marketing strategy and content management. I also support the agency’s own marketing efforts through thought leadership and social media strategy.

Investigative Reporters & Editors: journalism nonprofit, Columbia, Mo.
Communications Assistant; March 2022 – present

Investigative Reporters and Editors is a nonprofit organization dedicated to educating, empowering and connecting investigative journalists. I manage IRE’s social media presence, write and build member emails, update website copy, and provide other writing, editing and execution for internal and external communication initiatives.

Barnes & Thornburg: law firm, Indianapolis, Ind.
Assistant Director – Digital Communications; May 2019 – March 2022
Digital Communications Manager; July 2018 – May 2019

Barnes & Thornburg is a top-tier national law firm. In my years with the firm, I drove forward its use of marketing technology to enable data-driven marketing and audience-focused communication strategies. I also advised on content strategy for blogs, social media and emails, and taught attorneys to use LinkedIn strategically.

ClusterTruck: food delivery startup, Indianapolis, Ind.
Digital Marketing Manager; Aug. 2017 – July 2018
Digital Marketing Specialist; Nov. 2016 – Aug. 2017

Oversaw paid and organic marketing across all digital channels as the company expanded from two locations in Indiana to seven locations in five states over a six month period. Ran beta testing programs to jumpstart our launch in each new city with thousands of prospective new customers; managed a healthy email list of 125,000+ customers; elevated our email strategy using customer sales data for more targeted and personalized messaging to drive sales conversions. Managed social media strategy; paid social advertising; web advertising; paid search; public relations.

Independent writer and editor; Aug. 2015 – Dec. 2016

Bylines in The Indianapolis Star, Chicago Magazine, Where Traveler, GatewayMile.com, Flavor 574, ALIVE Magazine and more.
Current Projects.

St. Louis Transplants: talent integration company, St. Louis, Mo.
Freelance digital content manager; Feb. 2016 – Dec. 2016

Manage content strategy for website, social media and email marketing, perform light print and digital design work, and advise on database management.

Artisan Talent: digital talent agency, Indianapolis, Ind.
Freelance editor; Aug. 2015 – Aug. 2016

Social media coordinator for Simon Property Group: edit and optimize social media content for more than 200 malls and outlet centers in the U.S. and Canada.

Truth Publishing: independent media company, Elkhart, Ind.
Editor, Flavor 574; March 2014 – Sept. 2015

Plan and edit daily news and feature content for Flavor574.com, produce quarterly digital magazine, manage network of freelancers and community bloggers. Ensures all online copy is strategically sound, brand appropriate, search engine optimized and aligned with the overall creative approach. Understand the needs of the niche audience and work with designers and developers to ensure the product remains fresh, relevant and effective.

Editorial Project Manager, The Elkhart Truth; Dec. 2013 – Sept. 2015

Oversee the editorial strategy and content creation of The Elkhart Truth’s niche publications and content marketing projects. Plan and proofread content for niche publications, work closely with designers on production of publications, and assist the sales team in strategizing and executing content marketing program.

ALIVE Magazine: regional magazine, St. Louis
Associate Editor; May 2011 – Dec. 2013

Plan, write and edit articles, features and other editorial content for monthly lifestyle and culture magazine; direct a team of freelancers and interns; maintain and manage content for ALIVEMag.com. Work closely with sales, marketing and design departments in many aspects of the magazine’s operations.

Patch.com: network of local news websites, St. Louis
Freelance reporter; July 2010 – June 2011

Report and write feature stories on people and happenings in the community using words, photos and video.

Calendar editor; Jan 2011 – June 2011

Find and enter events into community calendars.

Headway Marketing: web design + online marketing, St. Louis
SEO content manager; Aug. 2010 – July 2011

Design and market websites for small to medium-sized businesses, specializing in WordPress, e-commerce, SEO and social media marketing. Manage a small network of freelance writers.

KBIA 91.3:  NPR affiliate, Columbia, Mo.
Web assistant; Sept. 2009 – Sept. 2010

Maintain, update content on website; design graphics, code pages for special programs/events. Produce video for web. Assist with transition to WordPress, adapt/debug WordPress theme as needed.

IKnowCoMo.com: arts/entertainment website, Columbia, Mo.
Co-founder; August 2009 – January 2010

Start-up local life and culture website targeting students/young adults. Set up and designed website using WordPress; recruited, organized contributors; created content in the form of reviews, photos, video.

MSN UK: London branch of Microsoft’s portal website
Editorial intern for Travel channel; May 2009 – Aug. 2009

Search photo databases and purchase images for travel galleries, edit copy and publish galleries to website. Also researched stories, shot photo galleries and designed title banners.

Columbia Missourian: newspaper, Columbia, Mo.
CMS design and testing team, January 2010 – May 2010

Prepared newspaper’s web product for new content management system, still in development. Researched and designed mobile site and app to harness this CMS’s particular strengths.

Convergence editor; March 2009 – May 2009

Managed multimedia content – visualized multimedia elements for stories, oversaw their execution and production. Coordinated convergence reporters – developed management skills and local news judgment.

Convergence reporter; Aug. 2008 – Dec. 2008

Created feature packages combining text, photos, audio, video. Worked both independently and in cooperation with other reporters.

Newsy.com: multi-perspective video news website
Reporter; Jan. 2009 – March 2009

Compile perspectives on stories from multiple news media sources. Write video scripts and prepare stories for posting on website Developed international news judgment, created content targeting a more educated, internationally aware audience.

Education

University of Missouri
Bachelor of Journalism
Convergence
Graduated May 2010
GPA: 3.73, cum laude

Journalism and technology courses: reporting; editing and producing; copy editing; press photography; web development; digital graphics

Humanities courses: Italian cinema; contemporary art context and culture; popular music survey; literature and philosophy; media in society

Skills and tools