As editorial project manager for The Elkhart Truth, I assisted the sales team in strategizing and executing a new content marketing program. I worked closely with sales managers to establish standards that serve clients’ needs while protecting the integrity of the newspaper’s brand.
When sales representatives pitch the service to clients, I help them come up with ideas and topics to achieve the client’s goals without being directly promotional. From talking strategy with clients to writing to posting the articles online, I provide quality control every step of the way.
Here are a few examples:
10 reasons to fall in love with Goshen
This article ran in September 2014, in the fall issue of The Elkhart Truth’s Home 574 magazine insert and online at elkharttruth.com. Sponsored by a PR campaign for the city of Goshen, the goal of the article was to celebrate all that the city has to offer. The online article was shared over 2,000 times on Facebook, and nearly 100 times on Pinterest.
Awards
This content marketing article won The Truth second place in its division for Best New Digital Product in the Hoosier State Press Association’s 2015 Advertising Contest.
Life in the fast lane
This article ran in February 2015 in The Elkhart Truth’s annual Business & Industry magazine insert and in March 2015 online at elkharttruth.com. Sponsored by a company that transports locally manufactured RVs and other vehicles to dealers across the country, the goal of the article was to essentially recruit drivers and clear up misconceptions about the profession. We chose to do this by profiling a man who contracts with the company regularly, letting him tell his story and share tips for making a living as a professional driver.
Elements of a good hire
This article ran in February 2015 in The Elkhart Truth’s annual Business & Industry magazine insert and in March 2015 online at elkharttruth.com. Sponsored by a company that provides payroll and hiring solutions, the goal of the article was to educate business-focused readers on good hiring practices and position the client as an expert on the topic. Over 45 percent of the article’s online traffic came from organic search, showing that we succeeded in getting our client in front of people actively looking for advice in that area of expertise.
