I am currently accepting contract writing and editing work. Please see the services page for details, or email me to talk about your project.
Past Projects
Digital Marketing Manager | ClusterTruck
ClusterTruck is a food delivery service that prepares and delivers its own food—giving customers the convenience of fresh meals on demand, with quality and reliability that is unmatched in the more prevalent third-party model. I oversaw paid and organic marketing across all digital channels as the company expanded from two locations in Indiana to seven locations in five states over a six month period.
Digital Marketing Manager; Aug 2017-July 2018
+ Ran beta testing programs to jumpstart our launch in each new city with vigorous email, SMS and social programs to bring in and engage with new customers.
+ Managed healthy email list of 125,000+ customers, with an average open rate over 24%.
+ Oversaw implementation of new email marketing platform to elevate our email strategy and use customer sales data for more targeted and personalized messaging.
+ Designed email automation strategy to nurture new customers into engaged customers. Created ad hoc campaigns and automated campaigns to drive sales conversions.
+ Oversaw social media strategy; created and implemented paid social advertising; web advertising; paid search; public relations.
Digital Marketing Specialist; Nov 2016-Aug 2017
+ Elevated brand voice through social media, email marketing and other digital channels.
+ Wrote and designed digital and print marketing collateral to ensure cohesive brand look and voice.
+ Worked closely with a data-driven team to strategize and target brand messaging.
Freelance journalist
Here are a few publications and projects I’ve written for recently. Each logo links to work samples.
Freelance editor and web manager | St. Louis Transplants
St. Louis Transplants is a service for companies and organizations in St. Louis to connect their employees and prospective recruits with the people, communities and resources they need to feel at home in the city. I manage the brand’s digital presence through the website, event promotions, social and email marketing. I also handle light design work as needed.
My contract with Transplants started by copy-editing proposals when the business was first getting off the ground and gathering funding. As it grew, the work shifted to editing marketing materials, then to helping write and design collateral and maintaining the website. I helped set the team up with some digital tools to operate more efficiently, and project managed two big shifts in mission and message.
The most recent website redesign launched in spring 2016. See founder/president Anthony Bartlett’s recommendation of my work.
Freelance writer and editor | Artisan Talent, Torchlite Digital Marketing, Creative Circle
As a freelance writer and editor represented by Artisan Talent and Torchlite in Indianapolis and Creative Circle in Cincinnati, I take contract work in writing, editing and social media management.
Most recently, I was a social media coordinator for Simon Property Group, a mall management company with locations all over North America. In this position, I edited and optimized social media content for more than 200 malls and outlet centers in the U.S. and Canada.
Flavor 574 | Truth Publishing Company
Flavor 574 is a website dedicated to food culture in northern Indiana and southern Michigan. As founding editor, I planned and edited news and feature content, managed a network of freelancers and community bloggers, and worked closely with the newsroom of our sister publication, The Elkhart Truth.
As editorial project manager at Truth Publishing Company, my role was to champion the Flavor 574 brand as it grew, while also maintaining the media company’s other magazine-style niche publications as we worked to expand audience and depth of coverage in a variety of areas. I also worked closely with the advertising department as it developed content marketing products, and with the creative services department on producing and marketing digital publications.
ALIVE Magazine is a lifestyle and culture magazine in the St. Louis area, aiming to be the number one destination for people looking to be active in the city’s culture and in-the-know about what is going on in the area. We particularly focus on fashion, food, nightlife and local celebrities, but also touch on health and home design, as well as nonprofit events and projects in the community.
I was the associate editor at ALIVE, with a hand in many aspects of the magazine’s production. I wrote, edited and planned content for the print magazine, helped manage a wonderful team of freelancers and editorial interns, and maintained the website.
Patch was a network of hyper-local community news websites, owned by AOL and operating in the towns and suburbs around major cities. Each Patch site focused on one or two communities, with a professional journalist as a local editor and several freelancers supplying content. I worked as a freelance reporter and photographer for Patches in the St. Louis area, reporting and writing feature stories on people and happenings in the community using words, photos and video.
I was also the calendar editor for four Patch sites. I found community events and added them to the sites’ calendars, and moderated user-submitted events.
